Hard Rock Hotel & Casino Bristol is a $550 million destination resort that opened in November 2024 at the site of the former Bristol Mall in Bristol, Virginia. The 620,000-square-foot property features 1,500 slot machines, 50 table games, a sportsbook, and the Hard Rock Cafe alongside two additional restaurants and a food hall. Accommodations include 303 rooms in a modern tower, plus Hard Rock Live with 2,000-seat concert venue capacity. The resort showcases Bristol's heritage as the birthplace of country music through themed design, and offers a spa with hot stone massage and hydrotherapy, fitness facilities, swimming pool, and a distinctive 45-foot replica guitar out front.